FREEBIES AND GIVEAWAYS – THE POWER OF FREE STUFF

 

Giving away freebies is a powerful marketing strategy, but it runs counter to the logic of selling. Why give things away for free when you could be making money with them? But giving away freebies is a long-term strategy that translates to more sales down the road. The benefits are well worth it, and there are ways to do it so that it won’t cost you much at all.

 

THE PSYCHOLOGY OF THE FREEBIE

When you give something to someone for free, they feel obligated to give something back. They may not immediately buy from you, but they’ll be much more open to your marketing message. This is a simple concept in human relationships called reciprocity. If I buy you dinner for no other reason than the fact that I’m in a good mood, you’ll naturally feel like returning the favor next time.

 

THE OTHER BENEFITS OF GIVING AWAY FREE STUFF

There are additional benefits to giving away freebies than just sales. When you give out freebies, it helps you get exposure. A free eBook that you offer can have a link to your site on the footer of each page. You can encourage your readers to share it with their friends and get even more exposure.

Your giveaways help you establish your expertise. Your audience gets a taste of the high-quality content you offer. They see you as a knowledgeable person who’s here to help, rather than a marketer or salesperson trying to make a sale. Giving away something for free also exceeds their expectations, which helps with the “wow” factor.

 

IDEAS FOR FREEBIES

Anything can be a good free gift. Usually, physical products aren’t used as giveaways online because of the costs of production and shipping. However, small and cheap promotional items, such as pens, can work well.

It’s common for online marketers to give away a free information product. This could be an eBook, a report, a resource guide, a video series, a cheat sheet, etc. Whatever format it takes, the idea is to give the customer a taste of your high-quality content while solving one of their problems at the same time. Best of all, information products cost little to produce, there are no shipping costs, and much of the distribution process can be automated.

Another good idea that doesn’t cost anything is to offer a free trial. This is how software companies typically make sales. After thirty days of using the product for free, the customer realizes that it’s helpful and buys it. They know firsthand that it meets their needs. You can offer a free trial for a membership site or other subscription service.

 

A STEADY STREAM OF FREE GIFTS

If you have a continual stream of freebies, giveaways and discounts that are offered through your site and email list, you keep your customers tuned in to see what’s coming next. It builds your reputation as a friendly source of quality information. When they decide to purchase the goods or services you’re offering, you’ll be at the top of their mind and will be the one they go to first.

 

 

Activity: 

  1. Identify at least 2 reasons you need to give your prospects or customers something for free.
  2. Identify at least 5 specific freebies you can offer. Use the list of 10 Ideas for Freebies and Giveaways to help you brainstorm.
  3. Pick one to use immediately and plan how and when you will use it.