Now that you’ve learned how to create your ideal lead magnet and all the different pieces you need to put in place, you’re ready to start building a targeted email list for a specific goal.


As a review, here’s what you’ve learned in this course:

  • How to establish a goal for your lead magnet
  • How to define your ideal customer for your lead magnet
  • How to identify a topic and format for your lead magnet by exploring key questions and pain points of your target market
  • A timeline for creating your lead magnet
  • The essential elements of high-converting opt-in pages
  • Delivery systems and tools for opt-in pages
  • A sample email follow-up series and what you need to include
  • Five common ways of promoting your opt-in page
  • Different metrics you can analyse to determine the effectiveness of your lead magnet funnel


The entire point of creating a lead magnet is to target your audience more closely so that the people who sign up for your email lists are truly interested in what you have to offer. Don’t be afraid of making your lead magnet laser-focused on a specific target according to the ideal customer avatar you created.


Once you have your lead magnet and the different parts of your funnel in place, focus on sending qualified traffic to the opt-in page. Use your blog, guest blogging, events (live and in person), and social media to promote what you have to offer. The goal is to get very specific people in your audience to sign up for your email list so that you can use a targeted auto responder series to promote your products to an audience who wants and needs what you offer.



Learning Activity:

  1. Review all your notes, worksheets, and checklists from the course.
  2. Next, make a list of the actions you will take as soon as you get back to work. Identify the most important tasks that will lead to the biggest potential payoff.
  3. Set deadlines for each of the tasks you identified.