The next thing that you need to decide is how you will deliver your lead magnet to your audience. There are several options, but the thing that you have to remember is that it needs to be simple and timely.


Once people submit their information they will want to receive what they signed up for right away. There are a few delivery system options you should consider.


Old Fashioned Snail Mail – Going to the post office to mail something to your leads is costly, time-consuming, and not the best way to provide an incentive to sign up for your email list. This isn’t to say that you can’t offer premiums that you mail, but that is more like a gift for purchasing than a true lead magnet. Still, there are many people who offer a lead magnet that’s a physical item and must be mailed. Examples include CDs, DVDs, product samples, and physical books.


Email Attachments – With this method, you wait until someone signs up and then you physically attach the lead magnet to an email and send it to them.  There are many disadvantages to this method. Your file may be too large for them to receive in email, you may accidentally miss someone, and your prospects could get frustrated with the whole thing.  Not to mention, it would be hard to track. Additionally, you lose out on the potential benefits of adding other calls to action on a download page.


Download Page – You can make a dedicated download page using HTML or a pre-made template in WordPress or another system. This involves making a zip file of your lead magnet and uploading it to your server or another storage area, such as amazon s3. Then you’ll need to create a protected download link that someone can’t simply search for and locate via Google or a site search. This method can work very well once you know what you’re doing or can afford to outsource the work.


Automatic Systems Tools & Plugins – One of the easiest ways to deliver your lead magnet is to use an automated system or tool that does all the work for you. These are efficient for managing multiple lead magnets and opt-in pages at the same time. When properly set up, they will deliver your lead magnet immediately. Plus, you’ll have at your fingertips a lot of inside analytic information to learn from.


The main disadvantage is that you will need some knowledge to set them up, and you’ll need to pay for them, sometimes a monthly fee.  However, the advantages of many of these systems often outweigh the disadvantages. Let’s go over a few choices you can look into.



This system is relatively simple to use. If you know how to use WordPress, you’ll be able to figure out LeadPages. You can use it to build high converting landing pages of all kinds quickly. It works in conjunction with most email auto responders too.


Most people claim to be able to make a new mobile responsive landing page in less than ten minutes, once they learn the system.  You can use LeadPages on any type of website, WordPress, HTML sites, Facebook, and you don’t even need a website if you use the URL directly. They will host your page for you. Prices start as low as $25.00 per month at the time of writing, though there are better deals for longer contracts.

Click Funnels

Over the past 12 months, a new tool called ClickFunnels has taken over the internet.
Over 12,000 entrepreneurs have moved their entire websites over to them.
This new software will let you create:
  – Squeeze Page Funnels…
– Beautiful Landing Pages
  – Automated Webinar Funnels…
  – Product Launch Funnels…
  – Sales Funnels (and intergrates w/ your favorite shopping carts!)
  – Membership sites…
Want to see a demo of the software in action? Check it out here: Free 14 Day Trial

Another WordPress plugin, Optimize Press is simple to set up and use. It’s both a plugin that will work with your current WordPress theme, and an entire theme. You can choose which one you want to use so you don’t have to replace your current theme.


OptimizePress works with Aweber and a number of other auto responders. It offers a simple WYSIWYG and a drag and drop editor is available with several templates that are responsive and work fast. It includes all the page elements you’d want for designing your opt-in page as well as your download page.  All you’ll need to do on the download page to deliver your lead magnet is insert the link to wherever you are storing the files.


The cost for OptimizePress is from $97.00 to $297.00 one-time but there is a yearly renewal fee from $39.00 to $79.00 a year.


When evaluating each option, consider what you already use, and what will work seamlessly and easily with the resources that you already have. This will save both time and money because you won’t need to start from scratch if you already have some systems in place.


Here’s a simple series of steps you can follow to help you choose the right tools and software for your lead magnet delivery system.


  • Analyze what you already have, such as hosting, auto responder service, and website (WordPress, HTML, or Site Builder).
  • Write down your criteria, such as price, and what software you already have that the tools need to integrate with.
  • Use free trials to see which one works best for you. What’s easy for one person is hard for the next.
  • Choose one delivery option and get started.

Learning Activity:


Identify how you will deliver your lead magnet based on the options presented in this module or any tools you already own or have access to.


As you explore each option, consider the following and take notes:

  • What types of web services are you currently using (WordPress, html pages etc.) How well will this tool work with your current technology?
  • How comfortable are you with using this tool? How easy will it be for you to implement?